Next up in my Philippines creative scene series is Everywhere We Shoot the moniker of husband and wife team Ryan Vergara and Garovs Garrovillo.
Their practice is a strong mix of Design, Motion & Photography and this coming Thursday July 3rd is the opening of their exhibition ‘Panic Buying’.
Everywhere We Shoot’s obsession with grocery items continue in their second solo exhibit, Panic Buying!. The exhibit’s theme is inspired by Everywhere We Shoot’s shopping habits as a married couple. While most people panic-buy for security reasons, they fall into the habit when enticed by attractive packaging and ridiculous promos.
If last year’s Foods showcased food in its most awkward glory – stripped bare of artifice and set against a bright backdrop, Panic Buying! reimagines the frenzied atmosphere in a grocery store and the delirious state a shopper gets when exposed to this setting. A series of light boxes with aluminium lining are put together to mimic a Juice & Dairy section, but a closer look reveals distorted and multiplied packaging labels – an interpretation of the confusion when presented with too many choices. The products that were taken during the hoarding were shaken out of their packaging and haphazardly styled, resulting in a colorful, visually striking mess.
It’s been a yearly tradition for Everywhere We Shoot to release “Super Limited Edition” merchandise. This year, they’re launching a special sculpture exclusively for the exhibit: a pile of leftover trash shaped in resin and coated with metallic paint. After all, it’s what Everywhere We Shoot does best – recognizing beauty in the most unlikely objects. (Words by Sunshine Reyes)
Everywhere We Shoot
3 July — 2 August 2014
Opening: 6PM / 3 July 2014
West Gallery (QC, PH)
48 West Ave, Lungsod Quezon City, Philippines